Thank the outspoken and often annoying antics of LaVar Ball for taking the basketball shoe game to new heights this summer. He single-handedly turned the NBA summer League from almost meaningless games between future NBA rookies, hopefuls and never will be pros into a must follow social media event.
What basketball shoes his son and Lakers number two overall draft pick Lonzo Ball was wearing each night was worth finding out.
Different shoes, different results.
Which kicks should Lonzo ball out in? pic.twitter.com/iP6SscUlsh
— SportsCenter (@SportsCenter) July 17, 2017
Lonzo started out in his own Big Baller Brand ZO2s, tried out some Nike Kobe AD Purple Stardust sneakers. He upped the drama with Adidas Harden Vol. 1 Night Life, some Jordan’s and Stephen Curry sent him a pair of his signature shoes by Under Armor.
The media grabbing attention has created the desired impact for Ball. Whether the other major players in the sports shoe market step up or not, their Ball Baller brand got a major and potentially game-changing boost.
Lakers’ Lonzo Ball takes the court for Summer League playoffs vs. Nets in Under Armour Stephen Curry 4… pic.twitter.com/VE7S0Xw6lz
— Ben Golliver (@BenGolliver) July 16, 2017
Here’s a clearer* look at Lonzo Ball’s shoes. Jordan + my age or something, my mentions tell me. pic.twitter.com/jAWGVjim3C
— Shahan Ahmed (@shahanLA) July 17, 2017
— NBA RETWEET (@RTNBA) July 14, 2017
— Mike Colombo (@Mike_Colombo) July 13, 2017
Lonzo Ball wears the $500 Big Baller Brand shoes in his summer league debut.
— Ballislife.com (@Ballislife) July 8, 2017
LaVar made quite the stir prior to the draft when he didn’t just take the standard rookie endorsement deal from Nike Shoes for his son. He wanted more and with all the buzz he’s created, he just might get it.
— Silver Screen & Roll (@LakersSBN) July 16, 2017
Those with a hardcore basketball shoe game should be paying attention. Before this is all over, those $495 Big Baller Brand shoes just might be a rare collector’s item… or not?
Metta World Peace bought a $700 pair of Lonzo Ball shoes – https://t.co/dvaCYCpVV6
— Jeremy C (@jeremycurtis) June 26, 2017
ESPN’s Nick DePaula updates the impact of Big Baller Brand post Summer League. The Ball family has surprised a lot of people with their success and they might not need the “big boys” in the industry after all.
Ball’s path to taking the court in a sneaker from his family’s own brand is unlike anything seen before in the big business of athletic sneakers.
After meeting with representatives from each of the major domestic basketball brands — Nike, Adidas and Under Armour — as far back as December 2016, none of the company reps had an interest in LaVar’s offered “co-branded partnership” structure.
Since launching the $495 pre-order edition of the ZO2 sneaker, along with an autographed $995 “collector’s edition,” … More than 700 pairs have already been ordered. — it’s a respectable number that beat out the expectations of several rival industry sources.
Big Baller Brand just might become a disruptive force unlike anything the industry has ever seen.