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NBA Basketball Shoes by Paul Saini

Basketball Shoe Game Rose To New Heights At Summer League

Thank the outspoken and often annoying antics of LaVar Ball for taking the basketball shoe game to new heights this summer. He single-handedly turned the NBA summer League from almost meaningless games between future NBA rookies, hopefuls and never will be pros into a must follow social media event.

What basketball shoes his son and Lakers number two overall draft pick Lonzo Ball was wearing each night was worth finding out.

Lonzo started out in his own Big Baller Brand ZO2s, tried out some Nike Kobe AD Purple Stardust sneakers. He upped the drama with Adidas Harden Vol. 1 Night Life, some Jordan’s and Stephen Curry sent him a pair of his signature shoes by Under Armor.

The media grabbing attention has created the desired impact for Ball. Whether the other major players in the sports shoe market step up or not, their Ball Baller brand got a major and potentially game-changing boost.

LaVar made quite the stir prior to the draft when he didn’t just take the standard rookie endorsement deal from Nike Shoes for his son. He wanted more and with all the buzz he’s created, he just might get it.

Those with a hardcore basketball shoe game should be paying attention. Before this is all over, those $495 Big Baller Brand shoes just might be a rare collector’s item… or not?

ESPN’s Nick DePaula updates the impact of Big Baller Brand post Summer League. The Ball family has surprised a lot of people with their success and they might not need the “big boys” in the industry after all.

Ball’s path to taking the court in a sneaker from his family’s own brand is unlike anything seen before in the big business of athletic sneakers.

After meeting with representatives from each of the major domestic basketball brands — Nike, Adidas and Under Armour — as far back as December 2016, none of the company reps had an interest in LaVar’s offered “co-branded partnership” structure.

Since launching the $495 pre-order edition of the ZO2 sneaker, along with an autographed $995 “collector’s edition,” … More than 700 pairs have already been ordered.  — it’s a respectable number that beat out the expectations of several rival industry sources.

Big Baller Brand just might become a disruptive force unlike anything the industry has ever seen.

 

  

Stephen_Brotherston_insideStephen Brotherston covers the Toronto Raptors and visiting NBA teams at the Air Canada Centre and is a member of the Professional Basketball Writers Association.

Featured image courtesy of Paul Saini
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