Canadians are starting to tune in Raptors playoff games in record numbers and if Game Five against the Heat was any indication, the Sunday afternoon Game Seven should sport a National TV audience in Canada that gets the NBA head office drooling.
Game Five between the Raptors and the Heat was the first big time breakthrough for NBA basketball in some 15 years since the good old days of Vince Carter according to Yahoo Sports,
this might be the kind of breakthrough they haven’t seen since the Vince Carter days. A total of 4.4 million Canadians watch some or all of Sunday’s game and the audience peaked at 2.6 million near game’s end.
It outdrew everything else on Canadian TV that night, a first for basketball in this country.
The Numeris overnight rating was 1,530,000 on Sportsnet.
However, the US Networks don’t care what the Canadian audience is as those numbers don’t help them with their advertisers, but they should care what the US numbers have been and the Raptors are drawing well down south.
Sports Media Watch reports the TV audience numbers In the US and those US Networks need to pay closer attention.
Monday’s Raptors/Heat Game 4 had 4.0 million — up 27% from Hawks/Wizards last year
Game 5 of Heat/Raptors drew 4.0 million — up 5% from Wizards/Hawks last year (3.8M)
The Sunday afternoon 3:30pm ET start for Game Seven should easily top those gaudy numbers (for a Raptors game).
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