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The Magic Is Back With The Lakers

By Frank McLean

I’ve written many times about how the New York Knicks, one of the NBA’s marquee franchises, is a complete mess thanks to an owner who has no idea of what he is doing.

On the west coast another marquee franchise the Los Angeles Lakers have slumped into a poorly run lottery team since the passing of their owner Jerry Buss.

When the elder Buss passed away in 2013 the team was left in the hands of his two children, daughter Jeanie who would look after the business end of the operation and his son Jim who would take care of the basketball end of things.

Jeanie has done well keeping the business end of the operations going fine as the team is still a powerful brand regardless that it doesn’t show up in their win-loss record.

But the win-loss record is the problem and that’s where Jim comes in. The team stinks and instead of acting like an owner and hiring people who know what they are doing, he is running the show and has run the team into the ground.

Look at last season. Instead of trying to make the team better, it was all about the Kobe Bryant retirement tour and the celebration of a guy who’s best days were behind him.

He also began a feud with one of the all-time greats in the history of the Lakers history, Magic Johnson.

Johnson, who had a small ownership piece of the Lakers, became critical of the way Jim Buss was running the team. He didn’t like the hiring of Mike D’Antoni as coach in 2012. He thought they should have brought back Phil Jackson. He was also irked that they didn’t sign any high profile players.

“I’m going to say it again: I love Jim Buss. He should just be the owner, like his dad was just the owner,” Johnson said in an article in December 2015. “Let’s go back with facts, so I can back this up with facts: 27 wins a couple years ago (2013-14), 21 wins last year (2014-15). Three summers now, we haven’t signed anybody. I am backing this up with facts. We haven’t signed any superstar. We’ve had cap space. We had cap space last summer. We’re going to have more this summer.”

Jim Buss fired back in a USA today feature.

“Magic Johnson going nuts on me? It’s like, ‘Really, dude? My dad made you a billionaire almost. Really? Where are you coming from?”

Johnson left the organization becoming a part owner of the Los Angeles Dodgers and becoming a face of their ownership group.

That all changed on Thursday as Jeanie Buss brought back Johnson to be an advisor to her in all areas of business and basketball.

“We are thrilled and honored to add Magic’s expertise and abilities, and I look forward to working alongside him,” Jeanie Buss said about the hiring in a Lakers press release.

“Everyone knows my love for the Lakers,” Johnson said. “Over the years, I have considered other management opportunities, however my devotion to the game and Los Angeles make the Lakers my first and only choice. I will do everything in my power to help return the Lakers to their rightful place among the elite teams of the NBA.”

Ever since the death of the elder Buss there has been a power struggle between the siblings.

Jim Buss said in 2014 that if the Lakers are not a championship team by the summer of 2017 he would step down. A championship is not going to happen this year, the Lakers are second last in the Western Conference and will be a lottery team.

The Johnson hiring by Jeanie is a step in the right direction. It looks like she is slowly taking over the full operation of the team and she did say last year that she expects her brother to fulfill his promise – at that time.

“Jim is calling the shots,” Johnson said, via the Orange County Register‘s Mark Medina. “I want him to understand I’m just here to lend advice. I’m not here to be anything but just give you some basketball knowledge.”

For now, Johnson will be able to help greatly as an advisor and will be show those in charge of the team how a championship team is run. He should know, he was there in their glory days. It’s a no brainer.

The NBA is poorer when its marquee franchises like the Lakers, Knicks are suffering.

The Jeanie and Jim power struggle was like one of those 1980’s prime time soap operas Dallas or in this case Dynasty. It’s going to take a while for the Lakers to be a contender again. The hiring of Johnson and Jim Buss eventually stepping aside is just a start.

 

 

 

DeMar DeRozan & Frank McLeanVeteran journalist Frank McLean has covered nearly every Raptors game in Toronto since their inaugural season at the Skydome back in 1995-96. He has seen it all. The good, the bad and the really bad and he is one of the very few journalists in Toronto that has kept coming back for more.